THE STRATEGIES

• Put on an out-of-this-world user conference for prospects, customers, partners, distributors and employees
• Book the Hard Rock in Vegas
• Create Partner sponsorship opportunities
• Demonstrate the gamut of powerful product capabilities
• Elevate customers by showcasing their solutions
• Launch a new product, Community website and global campaign
• Have an after party. Invite press and employees – and bring zombies
• Post event follow up campaign including regional events, video case studies, blog series and content marketing assets

THE RESULTS

An epic milestone for K2 that put us on the map in the technology industry, or shall I say quadrant.

We started out with a goal of 150 attendees, expecting even less, and came in at over 400 registrations. The impact of this event spanned all departments in K2, our external presence and marketing channels.

We garnered attention in the industry and, within a year, were placed on the Gartner iBPMS Magic Quadrant and raised over $150 million in investment funding.